Embedded Files
Published on May 18, 2026 | By Jasmine Lewis, Head of Publishing | BCM Magazine
Jessica Starks spent years helping others shape their message, strengthen their visibility, and bring their vision to life. Through storytelling, marketing, and community-centered work, she became someone people trusted to help create clarity, connection, and momentum. But while helping others step forward, she often found herself remaining quietly behind the scenes. Now, she’s entering a different season.
One centered around visibility, alignment, and finally allowing herself to take up space within the work she’s spent years helping others build for themselves. Raised in Mississippi and shaped by creativity, reflection, and resilience, Jessica’s journey is less about reinvention and more about recognition — recognizing the value of her own voice, presence, and potential. What makes her story compelling is the honesty behind it. The realization that growth sometimes begins the moment you stop minimizing yourself and start believing you belong in the rooms you once questioned yourself in.
Inside the Business Celebrity Movement, that internal shift became impossible to ignore. The experience challenged the way she viewed influence, leadership, and visibility — not as performance, but as responsibility. Not as chasing attention, but as expanding impact while remaining grounded in who you are. In this conversation, Jessica reflects on identity, self-belief, introversion, purpose, and the quiet process of becoming. What emerges is the portrait of someone no longer willing to stay hidden behind the work — and finally stepping into a larger vision for her life.
Can you share a little about your background and what was happening in your life that led you to explore the Business Celebrity Movement?
Jessica Starks: My background is rooted in storytelling, marketing, and community building. Growing up in Mississippi taught me a lot about resilience, connection, and how to create something meaningful with what you have. Over the years, I’ve worked with small businesses, nonprofits, churches, and entrepreneurs, helping them communicate their message in ways that truly connect with people.
At the same time, I was quietly building brands of my own and learning how visibility, consistency, and influence can create real opportunities. Eventually, I reached a point where I no longer wanted to stay only behind the scenes helping others grow. I started feeling called to step more fully into leadership, impact, and personal brand development myself. That desire for growth and alignment is what led me to explore the Business Celebrity Movement.
What first caught your attention when you came across the Business Celebrity Movement or the idea of becoming a celebrity coach?
Jessica Starks: What first caught my attention was the idea that everyday entrepreneurs and coaches could become recognizable authorities without having to pretend to be someone else. The movement emphasized authenticity, consistency, and authority in a way that felt real to me. It wasn’t about creating a fake image. It was about becoming more visible in who you already are and understanding that your story, voice, and experience can genuinely create impact.
Was there a specific moment, realization, or experience that made you decide to take it more seriously?
Jessica Starks: The turning point for me was realizing that I had spent years helping other people build confidence, visibility, and momentum while still hesitating to fully step into that space myself. A big part of that came from feeling like I didn’t always deserve certain opportunities or recognition when it showed up. That required a major mindset shift. I had to confront the ways I was hiding behind the scenes and minimizing my own potential. Once I became aware of that, I couldn’t unsee it. It changed the way I viewed myself, my voice, and what I was capable of becoming.
Jessica Starks as featured in BCM Magazine, part of the Business Celebrity Movement editorial series.
When you’re not working on your goals or in general, what do you enjoy doing most?
Jessica Starks: When I’m not working, I enjoy creative projects, music, writing, spending time with family and friends, and supporting community events. I genuinely enjoy bringing people together and creating spaces where people feel connected. Even outside of work, I’m usually brainstorming ideas, thinking creatively, or finding ways to turn vision into something meaningful and real.
How would people close to you describe your personality in three words?
Jessica Starks: Creative. Driven. Encouraging.
What’s something about you that would surprise people reading this?
Jessica Starks: Something that might surprise people is that even though I work in marketing and public-facing spaces, I’m actually pretty introverted. A lot of my creativity comes from quiet moments, observation, reflection, and simply paying attention to people and the world around me. I think some of my strongest ideas are developed in silence long before they’re ever shared publicly.
What keeps you going when things get difficult or uncertain?
Jessica Starks: What keeps me going is knowing that my work can genuinely help people. Whether it’s helping a business owner feel less overwhelmed, helping someone communicate their story more clearly, or creating spaces where people feel seen and supported, purpose is what keeps me moving forward. Even during uncertain seasons, I try to stay connected to the bigger picture and remember why I started in the first place.
If a documentary was being made about your life right now, what would the title be?
Jessica Starks: “The Power of Trying.”
Since becoming involved within the movement, how has your thinking about yourself, your goals, or your future changed?
Jessica Starks: Since becoming involved in the movement, I’ve become much more intentional about thinking bigger. I used to see visibility as something to avoid, but now I see it as a responsibility. The experience has helped me recognize that my voice, experiences, and ideas carry value, and that constantly minimizing yourself helps no one. I’ve started allowing myself to take up space more confidently and to see my future through a much broader lens than I did before.
How would you describe your experience so far inside the movement in your own words?
Jessica Starks: My experience has been eye-opening, motivating, and stretching in a good way. It’s pushed me to think differently about branding, influence, leadership, and what’s actually possible for my life. I’ve also appreciated being connected to people who are serious about growth and intentional about becoming more impactful in what they do. There’s something powerful about being in environments where people challenge you to think beyond your current limitations.
When you think about the direction you’re moving in, what does becoming a “Celebrity Coach” or “Business Celebrity” represent for you personally?
Jessica Starks: To me, becoming a Business Celebrity represents influence with purpose. It’s about building a recognizable presence that creates opportunities, opens doors, and inspires people while still remaining grounded in who you truly are. I don’t see it as chasing attention. I see it as expanding your reach so your voice, work, and message can impact more people in a meaningful way.
What do you now know that you wish you had known before stepping into the movement?
Jessica Starks: I wish I had fully understood that you don’t have to wait until everything feels perfect before putting yourself out there. Growth happens through action, consistency, and learning in real time. A lot of confidence is built while you’re moving, not before you start.
Since joining the movement, what message, content, or experience related to Ira Curry or the Business Celebrity Movement has stayed with you the most—and why?
Jessica Starks: One message that has stayed with me is the reminder that your story, knowledge, and experiences already hold value right now. That mindset shift changed a lot for me because it helped me stop overthinking and start showing up more consistently and confidently. It reinforced the idea that influence begins with believing that what you have to offer actually matters. If you don’t believe in yourself first, it becomes difficult for anyone else to fully believe in you either.
Closing Reflections:
What makes Jessica Starks’ story resonate is not loud ambition or the pursuit of attention. It’s the quieter, more internal transformation underneath it all — the decision to stop standing at a distance from her own potential and finally allow herself to be seen within the work she’s spent years helping others build. Throughout this conversation, there’s a consistent thread woven beneath her words: alignment. Not becoming someone new, but becoming more honest about who she already is.
Learning that visibility does not have to conflict with authenticity. That influence can still be grounded. That purpose often expands the moment self-doubt stops being given the final word. In many ways, her journey reflects a larger shift happening inside the Business Celebrity Movement itself. More people are beginning to move away from the idea that influence belongs only to the loudest voices or the most polished personalities. Instead, there’s a growing recognition that some of the most impactful leaders are people who spent years observing, building quietly, refining their perspective, and waiting for permission they were never actually required to receive.
Jessica’s story sits inside that evolution. There is still uncertainty ahead. More growth. More stretching. More becoming. But that’s also what makes this chapter meaningful. She is not speaking from the finish line. She is speaking from the middle of a transition — the space where identity, belief, and vision are still actively unfolding in real time. And maybe that’s the real shift taking place here. Not simply learning how to build visibility, but learning how to stop hiding from the life, voice, and influence that were already waiting to be fully stepped into.
Share this interview:
Classifications:
Business Celebrity Movement • Celebrity Coach Development • Identity Evolution • Purpose-Driven Leadership • Visibility & Influence • Personal Transformation
Google Sites
Report abuse